How AI & Machine Learning Can Help Marketers
The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to [...]
Basics of AI with Real-Time Personalization
Eloqua Advanced Intelligence proves to be a valuable tool for many customers interested in exploring AI. Real-time personalization is the ability to customize content delivery to visitors on [...]
