Welcome to your one stop shop for 6sense data governance

Having supported several 6sense clients as well as having hundreds of MAT implementations under our belt, we have some valuable info we’ve collected to share.  As part of the certification process for many of these tools, 3^rd party vendors/partners have access to loads of documentation and data.  I’d like to quickly collate for you here some best practices regarding 6sense data administration we’ve learned.  During initial implementation I find many clients using the ‘out of the box’ configuration to start with.  You do have the ability to further customize, if the business requires it.  And no matter what, it’s your responsibility to maintain it overtime.

As a general best practice rule, 6sense suggests the following database maintenance schedule for admins to adhere to:

Our advice is pay very specific attention especially to your taxonomy (this allows you to classify data with the assistance of AI driven models).  View what’s mapped/what’s not & make active edits quarterly.  If you do any type of website overhaul, it’s critical you update and review taxonomy.  Additionally, if you are adding new fields to MAT or CRM, make sure your integration mappings still reflect what the business needs to properly process campaigns and for lead management.

Customizing your 6QA may be of value.  If you are using the out of the box default that is okay, but just know you have the ability to customize the definition of your most sales ready accounts if you wanted.  https://support.6sense.com/knowledge-base/4410329849619-6sense-qualified-accounts-6qa/

Don’t forget to review your Exclusions list, for example excluding intent of competitors or other companies you don’t wish to track overall.

Contact us at https://bautomated.com/ for assistance managing these and other tactics to ensure your marketing efforts perform at optimal capacity!  We are experts in ABM, marketing automation and related integrations.