Google & Yahoo Email Authentication Requirements

Google & Yahoo Email Authentication Requirements for Bulk Email Senders 

To follow the new requirements, bulk senders need to deploy SPF, DKIM, and DMARC, enable 1 click list header unsubscribe, and focus on message relevance.

If you send more than 5000 emails per day:

1. Authenticate Your Emails with SPF, DKIM, and DMARC – Google and Yahoo required all bulk senders to implement email authentication protocols SPF, DKIM, and DMARC. This stops senders from impersonating legitimate domain names and authenticates the message source.
2. Easy One-click List header Unsubscribe – This is a feature that allows email recipients to unsubscribe from emails from within the email client with a click inside the header/message body, rather than trying to find the unsubscribe link in an email footer.
3. Stay Under the 0.3% Spam Rate Threshold- Google& Yahoo use several technical measures to block out spam messages. Your spam rate shouldn’t be equal to or exceed 0.3%.

Good additional info directly from Google here https://support.google.com/a/answer/81126?visit_id=638424896182799413-905132855&rd=1#requirements-5k&zippy=%2Crequirements-for-sending-or-more-messages-per-day

Adding Google, Outlook, and Yahoo feedback loops is also a good idea to increase inbox placement (not required but a best practice).

If you need assistance in this type of project, feel free to contact us for support.  We are experts in assessing and enabling email deliverability!  Reach out to us for more info at https://bautomated.com/contact/

FAQ

When do these new requirements come into action?

The new requirements for Google and Yahoo are set to come into action by 1st February 2024.

Whom do these new requirements impact?

Any email sender who sends more than 5,000 emails per day is subject to these latest requirements. However, Google’s general email sender requirements are applicable to all senders whether or not they send bulk messages on a regular basis.

What if I fail to fulfill the requirements?

Failing to fulfill Google and Yahoo’s requirements before 1st February 2024 will negatively impact your email’s deliverability rate. Your emails are more likely to end up in your recipient’s spam folder or get discarded outright by their mail server.