Brenda Barrelle

Managing Partner

Brenda has over 25 years’ experience in the CRM & Marketing Automation industry creating & maintaining databases to increase operational effectiveness.  Eloqua consulting is her specialty.  She loves working with people, process, metrics, & technology to positively impact sales & marketing ROI.  She maintains current certifications as both an Oracle Eloqua Implementation Specialist & a SalesForce.com Marketing Cloud Email Specialist.   Helping clients get the most out of Marketing Automation with strategic vision & deep system knowledge is her passion.  Optimizing business process knowledge cross functionally thru systems & tools, Brenda is skilled in understanding client requirements to develop solutions.  She maintains exceptional project management skills and can manage entire projects including scoping, implementation, configuration, testing, documentation, and ongoing support.  She has a vast understanding of the current MarTech tools and how they interact.

Armed with a degree in MIS, Brenda has been focused on consulting for Marketing Automation clients the majority of her career.  She was also employed by several world renown global data management, software & financial companies.  From this experience Brenda has gained in depth technical knowledge of the industry & understands the client side of the business well, having managed teams that support global marketing operations & automation initiatives.

Key knowledge areas include: