AI Transformation

AI Transformation in your Martech Stack!

At B Automated we are diving deep into AI.  Does your sales & marketing team have an AI transformation strategy?  Is one of your main company or departmental goals to put AI first?  Everyone (company or individual) needs to get on board with Artificial Intelligence.  It’s advancing so rapidly that if you do not have a roadmap in place in 2025, it’s almost too late.  Most major corporations are now creating AI councils, Chief Intelligence Officers, AI programming jobs.  Do not fear job loss here, we have to embrace and view this as a way to supercharge what we already do and let it help us level up.

Baseline steps to transform your department into AI geniuses:

1. You’ve got to train your staff and have them embed AI into their daily roles. At a minimum get your free GPT-5 logins (or any AI tool you fancy).  Play around, you’ll be shocked and amazed!  You don’t ask it questions (well you can)…you give it tasks and it does them for you.  Then invest in the enterprise version of whichever AI tools suits you best, begin writing code and creating your own AI agents.
2. Almost every martech stack tool used today uses some degree of AI built in. It can create subject lines, determine optimal time to send messages, even create entire pieces of content for you.  They will use online learning behaviors to score leads.  Website chatbots…a whole new level….like a company product expert online to guide you.  Did you know LinkedIn writes posts and replies for you now?  Enrichment & ABM tools like 6sense are using AI daily to learn and create the best possible prospects for you weighed against likelihood to buy.  It helps create SEO friendly content and super personalized customer experiences.  It can create engaging images.  Makes sure your department understands what AI is available in the tools you use and if there’s a gap between that and what you need to drive ROI.
3. Think about setting up an AI governance policy or team, they can be responsible for laying the groundwork around these steps and tracking success.
4. Create a roadmap from today thru the next 1-2 years around how you’ll train & incorporate AI tools/features into your teams.

AI enablement is generally one area experts agree is a must for every company, so do not worry about ROI here.  The goal is not to prove the technology, that will bog you down. We already know it works and if you don’t jump on the train now, it’ll be moving at such lightning speed you may miss it.

Contact us at https://bautomated.com/ for assistance with understanding AI as it relates to your sales & marketing efforts.  B Automated Consulting is an integrated marketing agency specializing in Oracle Eloqua consulting and general marketing operations support across your entire stack.  We also specialize in ABM platform 6sense, as well as other CDP, MAP, and CRM tools.  We provide expert consulting, support, implementation, and integration services guiding you through your MarTech journey.