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Analytics is a key factor in assisting with better planning and insight based on the patterns of your customers.  Marketing analytics can aide marketers in achieving a 360 degree view across all [...]

Sales Enablement tools such as Profiler and Engage help sales organizations improve the lead management process and support the achievement of sales.  Today, we’d like to share with you a few use [...]

Did you know Eloqua Engage is a simple way to put the power of controlled messaging in your sales representative’s hands? Part of Oracle Eloqua Sales Tools, Engage is an add on that allows sales [...]

Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. If done effectively, it should provide sales with the [...]

Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. It should be thought of as a strategic ongoing process to [...]

We all know how important a good lead nurturing program Can be as a marketing tactic. It’s critical to remember that Nurturing is the gathering of leads not yet ready to buy. The “warm-up” [...]

I recently read an article stating that only 53% of Fortune 500 companies use some sort of marketing automation tool. That number is up 112% from one year ago. Marketing automation is the fastest [...]