Marketing Automation & Operations

As we close the books on 2024, I wanted to take a moment to thank all my clients, friends, and family for a fantastic year!  Being surrounded by the best people in life has truly encouraged me to [...]

The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to [...]

Eloqua Advanced Intelligence proves to be a valuable tool for many customers interested in exploring AI.  Real-time personalization is the ability to customize content delivery to visitors on [...]

Google & Yahoo Email Authentication Requirements for Bulk Email Senders  To follow the new requirements, bulk senders need to deploy SPF, DKIM, and DMARC, enable 1 click list header [...]

Marketing Automation Vendor Selection Are you embarking on a journey to implement new or replace an existing marketing automation tool? Weighing requirements against costs along with figuring out [...]

Did you know there are multiple social media app plug ins available for Eloqua?  They sync seamlessly with your existing company social media account.  Here’s a couple we really have had [...]

Here’s a few good tips on how to save time, money, and probably your deliverability score for your marketing automation system.  Now’s a great time to give your database a quick [...]

Analytics is a key factor in assisting with better planning and insight based on the patterns of your customers.  Marketing analytics can aide marketers in achieving a 360 degree view across all [...]

Did you know Eloqua Engage is a simple way to put the power of controlled messaging in your sales representative’s hands? Part of Oracle Eloqua Sales Tools, Engage is an add on that allows sales [...]

We all know how important a good lead nurturing program Can be as a marketing tactic. It’s critical to remember that Nurturing is the gathering of leads not yet ready to buy. The “warm-up” [...]