Marketing Operations Blog

As we close the books on 2024, I wanted to take a moment to thank all my clients, friends, and family for a fantastic year!  Being surrounded by the best people in life has truly encouraged me to [...]

Having supported several 6sense clients as well as having hundreds of MAT implementations under our belt, we have some valuable info we’ve collected to share.  As part of the certification [...]

The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to [...]

Eloqua Advanced Intelligence proves to be a valuable tool for many customers interested in exploring AI.  Real-time personalization is the ability to customize content delivery to visitors on [...]

Google & Yahoo Email Authentication Requirements for Bulk Email Senders  To follow the new requirements, bulk senders need to deploy SPF, DKIM, and DMARC, enable 1 click list header [...]

Marketing Automation Vendor Selection Are you embarking on a journey to implement new or replace an existing marketing automation tool? Weighing requirements against costs along with figuring out [...]

I recently read an article stating that only 53% of Fortune 500 companies use some sort of marketing automation tool. That number is up 112% from one year ago. Marketing automation is the fastest [...]

We all know how important a good lead nurturing program Can be as a marketing tactic. It’s critical to remember that Nurturing is the gathering of leads not yet ready to buy. The “warm-up” [...]

Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. It should be thought of as a strategic ongoing process to [...]

Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. If done effectively, it should provide sales with the [...]

Did you know Eloqua Engage is a simple way to put the power of controlled messaging in your sales representative’s hands? Part of Oracle Eloqua Sales Tools, Engage is an add on that allows sales [...]

Sales Enablement tools such as Profiler and Engage help sales organizations improve the lead management process and support the achievement of sales.  Today, we’d like to share with you a few use [...]

Analytics is a key factor in assisting with better planning and insight based on the patterns of your customers.  Marketing analytics can aide marketers in achieving a 360 degree view across all [...]

A major goal of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.  It can automate [...]

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.  To enhance your customers journey,  read these [...]

Here’s a few good tips on how to save time, money, and probably your deliverability score for your marketing automation system.  Now’s a great time to give your database a quick [...]