Mastering Social Media Apps for Eloqua

Did you know there are multiple social media app plug ins available for Eloqua?  They sync seamlessly with your existing company social media account.  Here’s a couple we really have had great success with:

LinkedIn Campaign Manager enables marketers to raise awareness with native ads, build relationships and drive better lead generation efforts through the world’s professional feed. Leveraging the Campaign Manager app for LinkedIn, marketers are able to retarget a specific set of Oracle Eloqua contacts with digital advertisements on LinkedIn.

• The LinkedIn Matched Audiences action service allows you to send contacts directly from the Oracle Eloqua campaign canvas to LinkedIn, enabling you to retarget buyers with relevant digital ads.

• The LinkedIn Lead Gen Forms audience service allows you to capture leads from LinkedIn by pushing contacts directly into the selected Oracle Eloqua campaign.

LinkedIn Autofill app allows you to place an AutoFill with LinkedIn button on your landing page. Visitors can use this button to populate your forms based on public information found in their LinkedIn profiles. This removes the need for visitors to manually enter their contact information, while helping you drive form conversion rates.

Additional social media platform apps include the Facebook Lead Ads app.  This allows you to capture data from a Facebook Lead Ad and push it to Eloqua. The app provides an audience feeder on the campaign canvas and program canvas that maps Facebook form fields to Eloqua contact fields. It updates the contact or creates the contact if it does not yet exist.

There’s also a great Facebook widget that allows you to embed content directly to your landing pages.  YouTube Embed, has a similar app for emails & landing pages.

Join the fun and try these out!  There are some prerequisites to these and tricks for configuring for best conversion and performance.  We create global playbooks and support any installation/configuration, testing and training you may need assistance with.  Reach out to us for more info at https://bautomated.com/contact/